BMW Motorcycle Dealers - Motorcycle Sales, Service, Parts, Rentals, Clothing and Finance - SBW Motorrad, Hertfordshire UK
Sawbridgeworth Motorcycles, BMW motorcycle dealers, originated as the name suggests in the small town of Sawbridgeworth near Ware in Hertfordshire. Nigel Darken had worked for some years as a technician at another BMW motorcycle dealers and started the business in 1982 as a BMW service centre. The motorbike business had a 400 sq ft workshop adjacent to the River Stort in the Maltings of Sawbridgeworth, Hertfordshire. The business flourished and when after nearly four years BMW suggested that Nigel replace a retiring motorbike dealer in the Hertfordshire area a search began for more suitable premises. It took nearly a year to find property, finally settling on a site due to be developed the next year. A deal was done and Sawbridgeworth opened as authorised BMW motorcycle dealers in June 1986, with just four bikes in the showroom. The second building was added in 1989, this now houses the motorbike workshops and offices. Again expansion was rapid, achieving entry to the then prestigious top ten club, (The top ten selling BMW motorcycle dealers in the UK) within the first year. In 1992 Sawbridgeworth made more BMW motorbike sales than any other BMW motorcycle dealers in the country. During 2001 the motorbike showroom and accessory areas were refitted to the latest BMW Corporate identity this greatly enhanced the ambiance with more potential to display Rider Equipment, Accessories and Bikes to their best advantage. On 1st March 2005 Nigel passed custody of the business on to partners Stephen Crowder and Gill Macdonald. They both have a strong Motor Trade background Stephen with sixteen years BMW Aftersales Management experience and Gill many years with Citroen Business Management. Stephen most recently has been involved with the development of a BMW motorcycle dealers in Plymouth. Other projects we have on the go will allow expansion. We have taken on additional units within the same development and these will provide a sales preparation workshop and adjacent used motorbike showroom. This will enable us to work on all sales motorbikes, New or Used, preparing them for sale in the best possible environment and then to display a greater range of bikes under cover from the elements. This unit will also house our administration and training facility on its first floor.
BMW Motorcycle Dealers Hertfordshire